Sports tape craze sweeps Sheffield

Sport and medical tape worn by the British and Irish Lions squad and the stars of Wimbledon 2013 has started a new craze in Sheffield.
The brightly coloured Kinesio Tape, which can help treat and prevent injuries, was used by top players including women’s champion Marion Bartoli, Agnieszka Radwanska and Li Na.
Andy Murray, Novak Djokovic and Serena Williams are some of the other tennis stars who regularly use the tape.
The British and Irish Lions tour captain Sam Warburton also wore the elastic support tape to protect his ligaments and muscles from further damage.

Following Wimbledon and the Lions tour of Australia, Sheffield physio Sheffield Sports Medicine & Physiotherapy has reported a 52 per cent increase in sales of the tape for patients’ injuries.
Sheffield Sports Medicine & Physiotherapy, based at Virgin Active, in Millhouses, is one of the only clinics in South Yorkshire to offer Kinesio Taping.
Michael Lee, a specialist physiotherapist and Certified Kinesio Taping Practitioner at Sheffield Sports Medicine & Physiotherapy, said: “Kinesio taping is very popular with professional sports men and women but you don’t have to be an elite sports person to wear it. Since Wimbledon and the Lions tour, we’ve seen a big increase in patients using the tape for everyday problems such as shoulder pain, back pain and ankle injuries.
“It’s used as a part of a patient’s physiotherapy treatment plan to accelerate recovery when the patient is away from the treatment room.
“Kinesio Tape has shown great results for improving the contraction of a weakened muscle, reducing muscle spasm, re-educating correct muscle movement, alleviating swelling and mobilising scar tissue.”
Footballers Gareth Bale and Mario Balotelli are regularly seen wearing the tape and it was used by a host of sports men and women at the London Olympics.
Kinesio Tape is made from a very thin, porous, cotton fabric. The word 'Kinesio' comes from the science of Kinesiology. The taping method and tape follow allows the body and muscles to move whilst assisting rehabilitation.
For more information or to book an appointment call 0114 321 1852.